
Occupying the primest public space in one of the world's most active melting pots, Formosa will be a world-first IRL public gallery exclusively dedicated to networked public domain art.Scroll down with us on this journey... or jump to the desired section.
by the public, for the public
The 6529 network of NFT Art Collectors and Artists have been funding and buidling over the years a massive public cultural archive of CC0 Art —
However, the scale and cultural significance of The Memes as an art collection movement has so far remained largely untapped. Beyond our core web3 communities, few ever get see, interact, much less use this vast archive to...
... and so much more that we haven't been able to realize yet that can be built upon 6529 NFTs if we truly deliver them to the world. There is no other CC0 contemporary art project of this scale and importance and the world needs to use it.
a prime public gallery space built during Brazil's golden modernist years in the first half of the 20th century in the sous-sol of the São Paulo Municipal Theatre to host art events that aimed to "eat" – deconstructing and repurposing – the imported, colonialist artistic trends coming from Europe and devise an original brazilian art movement.From fusion restaurants to art schools to performative theater installations, Formosa Gallery thrived through successive occupations until finally enduring decades of abandon and misuse around the turn of the century.Recently, it was set to be restored and given purpose beyond its former glory, and Casa NUA was there to propose the best possible turnaround for the space...
a home with a Past, Present and Future
with private and governmental parties, we managed to approve with public authorities a double use for the space: a private high-fidelity vinyl listening bar and restaurant — which is already operating — and a public domain digital art gallery.
Featuring up to 25* state-of-the-art digital screens ranging from 85 to 50 inches, Formosa 6529 will be the best and largest dedicated permanent exhibition of any web3 project.With rotating exhibitions of The Memes, NextGen and all future 6529 projects, Brain will have direct input* on exhibitions via decentralized voting on curatorial proposals made by the community.
To give us institutional freedom and censorship resistance, we decided to fully decentralize the funding for Formosa Gallery's installation and operation. The 6529 collectors network, spearhead of decentralized culture and organization, was the obvious choice to turn Formosa into reality as a beacon for public commons endeavors.
Daytime, Formosa 6529 will be fully open for free visitation. Occupying a busy public passageway under the historic Tea Bridge linking the Municipal Theatre to the City Hall, intentional visitors and hundreds of passerbys alike will be impacted by the exhibits.We will host many activities to showcase the power of The Memes and CC0 art:
royalty-free merch sales by local craftspeople, artist rememe competitions, school guided tours, meme fashion shows, art and tech workshops, and many other activations the network can help us come up with.
And every night, the Hi-Fi audience of 300-400 affluent Paulistas and tourists occupy Formosa Gallery sipping drinks and (now) discussing the latest Memes exhibit while waiting for their place in the listening bar.
at a glance :
The initial funding for Formosa 6529 will require a minimum* of 24 Ξ, which will cover:- All necessary infrastructure and interior adaptations
- Equipment purchase and installation
- Overhead costs for the grand opening event and for the entire 1st year of operation, opening day and night (mostly human resources – guides, security, tech, comms – and taxes)
how to be a maecenas : 1-of-1s
30 Meme Card Artists have generously committed to create and donate one artwork for this fundraiser. The works will be loosely inspired by "Formosa", but in their full artistic freedom, and will be CC0.Starting November 2nd, collectors can acquire 1 or more of the 30 unrevealed Formosa fundraiser NFTs, at 1 Ξ each, HERE.If the minimum of 24 Ξ is raised until November 15th, Formosa 6529 will become a reality and inaugurate in January 2026*. On the day of the Formosa 6529 grand opening, the 30 artworks will be revealed live in a randomized draw and exhibited as the first Formosa show.The Formosa Maecenas and the Artists will receive Rep and have their name inscribed on Formosa 6529. The 1-of-1 NFTs will also receive xTDH (when available) from Casa NUA. And at the Collector’s Corner, a section of the gallery will be always showing the collectors' own choice of Meme Cards or other CC0 art pieces of their choosing.If the minimum threshold is not reached, though, all funds will be returned to collectors upon burning the respective NFTs and Formosa 6529 will remain a decentralized dream.
confirmed contributing artists : soon™
confirmed maecenas (ongoing) : David – gpebbles – Johndoe8891 – MVY – Ruskin (x2)
for the whole 6529 network : a Formosa Meme Card
In order to also allow for broader community participation in the funding initiative, a special Meme Card embodying the spirit of Formosa 6529 is being produced, in collaboration between Casa NUA and [undisclosed artist], and will be submitted for voting on 6529 once the 24 Ξ minimum threshold has been reached.When minted, all artist proceeds will add to the Formosa 6529 fund from the above 1-of-1 sales. And all artists who contributed 1-of-1s will receive a copy of the Meme Card!The Meme Card will provide holders – besides TDH – with utility on Brain, such as voting for community curation proposals; as well as on-chain and IRL benefits, which will be expanded with Formosa 6529's Stretch Goals based on the total funding secured, as explained below :
Stretch Goals
bringing Utility and FUN ! because life isn't fun without funIf funding above 24 Ξ is achieved — either with the selling out of the 1-of-1s and/or minting of the Meme Card — the extra funds will provide even better quality of service at Formosa 6529 – more staff, better social media, faster curation rotation, etc –, and also allow for the following specific global rewards:Stretch Goal 1 : 28 ΞGlobal benefits and rewards:
- for the gallery : 4 additional digital screens for Formosa 6529
- for all Formosa 6529 Meme Card holders : complimentary São Paulo guided tour organized by Casa NUA when visitingStretch Goal 2 : 32 ΞGlobal benefits and rewards:
- for the gallery : additional seating and dedicated sound system
- for the public : additional gallery public opening on all Sundays
- for all Formosa Meme Card Holders : skip the line at Formosa Hi-Fi when visiting and hop on the booth to play your own vinyl record selection to the crowds!Stretch Goal 3 : 38 ΞGlobal benefits and rewards:
- for the public : We’ll be able to fund transportation, year round, for teenagers from distant schools to visit the gallery
- for all Formosa Meme Card Holders : a Formosa 6529 OnCyber gallery replica will be built and airdropped
- for all Formosa Meme Card Holders : Drinks on us at the Hi-Fi when visiting!
- for Formosa Maecenas (1-of-1 holders) : a private art, music and gastronomy tour of São Paulo with Hugo Faz when you visit Formosa
- for the creators : Founders and admins get a small wage for developing and running Formosa 6529 for the whole year of 2026! — making Formosa 6529 a reality is already the compensation we are striving for with all our dedication, but if we can reach this goal, we will immensely appreciate you!
independent contribution
For anyone wanting to contribute to making Formosa 6529 come true with any amount and no strings attached, it's also possible to transfer crypto directly to our multisig, which will add to the funding total :
formosa.casanua.eth
0x9EF2B19BE9adAfaFCfad50c12C065c5F13625972
Who We Are
Casa NUA - on 6529
Proud holder of 6529 Gradient #96, Casa NUA is the southern hemisphere's first permanent NFT Art Museum, opened 2023 in a historic São Paulo penthouse. Above all, we are known for the quality of our exhibitions. Visit our website to learn more about us.
Hugo Faz - on 6529
Artist, Meme Maxi, and cultural agitator from São Paulo. Has more than a decade of experience with cultural initiatives, art institutions and hospitality.
for those wanting to know more! But also please reach out to Hugo Faz on 6529.io if you have any other questions not answered here!
• Why not fund Formosa exclusively with a Meme Card?
That would be ideal, since all the money invested would be applied to TDH generating, highly liquid NFT editions! But unfortunately, relying exclusively on the Meme Card would leave us short of our required goal right now, since even if the community rallied around it and fully minted it out, the resulting ~8 Ξ wouldn't be enough for this undertaking. We would need a much higher edition count to reach the 24 Ξ minimum, but unfortunately, we have no control on edition sizes as it is. We put so much thought on this topic until arriving at the current hybrid model, still using 100% CC0 art to fund Formosa 6529, but only part of it as a Meme Card. We plan to compensate that using xTDH to attribute TDH yield to the Formosa 1-of-1s.
• Is 24 Ξ too much to ask for this? How are the funds going to be used?
The 24 Ξ minimum initial funding for Formosa 6529 is around 95k USD, which will cover:
- infrastructure and interior adaptations ( ~ 8%)
- Equipment purchase and installation ( ~ 42%)
- Overhead for the entire 1st year of operation (mostly human resources – guides, security, tech, comms, legal ~ 40% ; and taxes ~ 10%)This is a very small amount considering a brand new digital art gallery will be set up on prime real estate and staffed for a year. Such low set up and operating costs are only possible due to a few achievements:- The public-private-partnership ("ppp") deal between Casa NUA, the Hi-Fi founders and the City of São Paulo, guaranteeing lease expenditure for the gallery space will be $0 for at least 2 years. This was achieved after much negotiation and after the promise that attendance will be always free for the public, and that we will display primarily public domain art, turning Formosa 6529 essentially into a local public good;
- Operating infrastructure (electricity, internet, utilities) and staffing is partially covered for by the Formosa Hi-Fi*;
- São Paulo, despite being the cultural, economic and technological capital of the southern hemisphere, is still much cheaper compared to USA or Europe's main cultural hubs.
- Casa NUA, founded 2023 and still going strong as one of the world's very few IRL spaces dedicated to NFT art, has already braved and learned how to do a lot with minimum resources.
• How was this deal secured? And what is the relationship between Formosa Hi-Fi and Formosa 6529?
The Formosa Hi-Fi founders are seasoned entrepreneurs who first secured the Formosa complex with public authorities for implementing the Hi-Fi in exchange for renovating the historical space, while preserving its history, architecture and cultural significance. The deal struck with public authorities foresaw the implementation of a permanent, public art exhibition in the large underground marble hall – annex to the area that became the Hi-Fi – which connects Formosa street to the Municipal Theater and the Town Hall across the Tea Bridge — among São Paulo's most famous landmarks. Casa NUA took part in the late stage negotiations — among other heavy weight cultural institutions, each with their own projects for the space — with the proposal for a public domain art gallery to be implemented there.After more than a year of back and forth, our project was the winner, due to its unique value proposition as a public domain art exclusive and its low maintenance but groundbreaking digital, decentralized nature.
• Do we need to raise funds for the entire 1st year of operation at once?
Our contract guarantees our occupation of Formosa gallery for a minimum of 2 years, renewable indefinitely as long as all parties are satisfied. But as a condition to secure that deal, we have to raise enough initial capital to cover all of the set up and the whole first year of operation, proving to public authorities and private partners alike that this won't be a short-lived stunt by crazy degens.
• Ok, 2026 will be guaranteed. But this is meant to be a permanent exhibit, so how will the upcoming years of operation be funded? Will Formosa 6529 have any revenue streams?
We won't have any revenue streams immediately as the focus of the project is to give CC0 art and the 6529 network maximum public exposure. This will never be a for profit enterprise, just as Casa NUA is a non-profit itself. We expect, however, once the quality of Formosa 6529 as an art space is proven, to explore revenue possibilities throughout the year to help with long-term sustainability, such as in sub-renting the gallery for art shows and events by other crypto projects, continuous sponsorships by partners or collectors, or other opportunities the network might collectively come up with, as long as it doesn't deviate from the core mission of Formosa 6529 to be a public domain art gallery for maximum public utility.Another possible future avenue for continued funding may be in the form of Stream NFT auctions throughout the year in collaboration with various 6529 Artists, as that upcoming contract is meant to be a platform for funding important public goods of various natures. In any case, we are full believers in the 6529 project and in its importance as the cultural, economic and organizational backbone of future society, and Formosa 6529 is meant to be the just the first of many such collectively funded, fundamental public goods for spreading the memes of decentralization, being in all our interests to make such initiatives thrive continually.
• Why not make the 6529 permanent exhibition at Casa NUA itself?
Casa NUA is as beautiful as Formosa gallery and is a mere 1 km away from it on São Paulo's historical center. But as a privately funded museum located on a penthouse on the top of a private building, and being committed to several different activities and private uses of the space to fund its operation, exhibitions and cultural activities, we have limited availability at the Casa itself for such an enterprise as Formosa 6529 will be: full time, day and night exhibiting The Memes and other 6529 projects on a public space meant for hundreds of daily visitors. If Casa NUA is already a beacon of NFT art culture, Formosa will be that tenfold due to the public nature of the space, its location, and full time dedication to 6529 and CC0 Art.
• How exactly is curation going to work?
Special curations of The Memes rotating every few weeks are going to be the core of Formosa 6529's activity. Memetic themes, art styles, seasons, and infinite other curatorial lines are on the menu. These will be done by the Casa NUA / Formosa team, paid for by this fundraiser. And did we hear Pebbles?? How gorgeous and informative will our Pebbles exhibition be!We will be constantly taking general ideas from the community, of course, but also host specific community curations created by 6529 network members and voted for inclusion in our schedule by Formosa Meme Card holders on Brain.Also, a Collector's Corner at the gallery will regularly feature Memes and other CC0 art selected directly by the Formosa Maecenas and by the contributing Artists who donated the 1-of-1s for this fundraiser.Finally, we may also partner with other CC0 art projects and communities to feature works and collections from outside the 6529 network, expanding on the possibilities and maximizing awareness for the benefits and possibilities of public domain NFT art, brands, etc.
This project is only possible due to the power of web3 and the 6529 network of believers in a decentralized future. We can't wait to bring Formosa 6529 to life, and to have you here IRL with us for the exhibitions and to have a great time.